West Street firm Biofresh has signed up Miss Ireland to be their Brand Ambassador - because she's been a regular at the shop since she was 13 and knows the products work!

'That's why I agreed to be their ambassador,' Chelsea Farrell stated. 'I have used their products so I know what they are like.'

The firm held a launch with the new 'signing' last Friday and even posed for pictures outside, much to the delight of those passing by.

'We hope that Chelsea will be going around schools educating teens about skincare,' Catherine Morgan stated.

'Chelsea has been coming in to us since she was a young teen and is a perfect ambassador for us. Our products are natural, without any nasties,' she added.

Biofresh has been on the go for 10 years and has picked up some awards along the way for Health and Beauty.

'Chelsea's motto is Beauty with a Purpose and this suits fine. It's perfect for our brand.'

Drogheda Independent